Advertising and Marketing Professionals


Advertising and Marketing Professionals develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

Related occupations include:

  • Advertising Specialist
  • Market Research Analyst
  • Marketing Specialist
  • Advertising Account Executive
  • Advertising Account Manager
  • Creative Director (Advertising)
  • Marketing Consultant
  • Marketing Coordinator
  • Marketing Officer
  • Product Manager
  • Sales Promotion Officer
  • Brand Manager
  • Category Manager.


Main tasks performed

Tasks include:

  • planning, developing and organising advertising policies and campaigns to support sales objectives
  • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
  • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
  • analysing data regarding consumer patterns and preferences
  • interpreting and predicting current and future consumer trends
  • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
  • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
  • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
  • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels.

What skill level is required?

Bachelor Degree or higher qualification This type of occupation usually requires a bachelor’s degree also known as a first degree. Some jobs also require further study, such as a Graduate Certificate, Graduate Diploma or master’s degree. For some roles relevant experience may be required in addition to or instead of the formal qualification.

Study fields

Study fields related to this occupation group include:

  • Tourism
  • Communication and Media Studies
  • Sales and Marketing.